iTranslate is a leader in real-time language translation and communication apps and services, based on proprietary technology and strong machine learning know-how. iTranslate’s consumer offering spans applications such as iTranslate Translator, which with over 200M downloads is the leading independent translation and dictionary app in the world, iTranslate Converse, and Typeright, the AI-powered writing assistant.

We're looking for a passionate Marketing Manager to help grow iTranslate's award-winning portfolio of translation apps worldwide. In this role, you will lead daily marketing operations required to execute mobile app marketing best practices - particularly for App Store Optimization and mobile UA creative strategy. You'll do this through researching ad creative and app store trends, sharing findings with other key Marketing teams, prioritizing test & optimization pipelines - all with the goal of increasing our apps' install and subscription conversion rates.

At iTranslate, the ideal candidate will be comfortable with day-to-day marketing activities as well as long-term strategy, thriving under tight deadlines and changing needs. If you are a communicative person who loves the rewarding challenge of making the app top in its category, we would like to hear from you!

Responsibilities:

Oversee the development, prioritization, and execution of iTranslate’s ad creative and App Store optimization testing across its app portfolio which counts up to 40 locales.
Work with User Acquisition Managers to understand creative performance both overall and for new creative tests/initiatives, serve as the go-between to provide this insight back to Creative team to help further creative development + performance
Present creative findings to the User Acquisition and Creative team each month to help identify and ideate on new creative opportunities for all digital campaigns
Work with the Сreative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications
Lead and execute on ASO experiments. Manage custom product page test prioritization process alongside the UA pipeline each month, work with ASO+UA teams to do research to inform this prioritization
Lead the go-to-market execution of a new channel, product feature, or creative initiative across Marketing teams
Work with UA managers to build TikTok creative strategy as well as help Social Media Strategist with any additional materials
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing strategies

Required Experience:

2+ years of experience in Mobile Marketing with a degree in communications, marketing, advertising, sales, or related field
Analytical skills with a bias for developing data-driven solutions
Understanding of metrics and ways to impact them (CPI, CPT, LTV, tLTV, CTR, iPM, iCVR, etc.)
Knowledge in using App Store Connect and Google Play Console
Awareness of Apple and Google marketing guidelines, Compliance guidelines, etc. is an advantage
Experience working with mobile analytical tools and software (e.g., SensorTower, Looker, Jira, Basecamp, Fiverr, Miro, Frame.io) is a strong plus
Experience in planning, creation and overseeing the design, content, and production of all marketing materials
Advanced level of English language

General Requirements:

2+ years of previous experience as a marketing manager, ASO manager, product manager or related marketing experience
Autonomy, willingness to take responsibility on a higher level and deep inner sense of ownership
Good communication skills and ability to act independently, as well as a team member
Excellent written and verbal communication skills
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity